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For years, brand managers have been working in certain ways and until now you have not had this catalytic event of measurability .
Greater accountability leads to greater measurability of impact.
The measurability of an online entity is much more precise - you know your site's traffic exactly.
Lengths and thicknesses are instances of simple material natures, and measurability in units is one of the ‘common natures’.
We will consider here four important criteria: usefulness to a company's marketing planning; size of the resulting segments; their measurability ; and accessibility.
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